Duke Health Launches TV Ad to Thank Our Health Care Heroes

This year, National Nurses Week kicks off a year-long celebration of nurses around the world and recognizes their contributions to the health of patients and communities. The Year of the Nurse and the Midwife 2020, as proclaimed by the World Health Organization, aims to bring global support and awareness to the nursing profession. During the next 12 months, it will celebrate nursing’s many successes, draw attention to ongoing challenges, and encourage more people to pursue a nursing career. The May start coincides with the 200th birthday anniversary of Florence Nightingale, the founder of modern nursing.

“I am very proud of the excellent care that you provide every day as we care for our patients, their loved ones, and each other,” said MaryAnn Fuchs, DNP, RN, Vice President of Patient Care and System Chief Nurse Executive for the Duke University Health System in her message to nurses. “Whether you provide direct care, lead our teams, or serve in non-traditional roles, I am so humbled and proud of the excellent care you provide every single day. Each of you is my hero.”

There will be no large gatherings to celebrate nurses this year. Instead, Duke Health is publicly thanking all our front-line health heroes with a television commercial that will start airing on May 8.

Duke Health wants all our nurses and health care heroes to know how much we appreciate their dedication to their profession and the care they provide our patients and each other during this incredibly challenging time. We hope this small, public gesture conveys our heartfelt gratitude and appreciation. We understand and recognize the sacrifices you have made.

Please join us in sharing your thanks with our nurses and front-line workers by using the hashtag #ThankyouDukeHealth on social media.